How and Why a Business Presence on Twitter

Needing a good overview of how and why business can use Twitter to engage with customers? This article in CIO magazine (print version dated Jun/July 2009 1328-4045, pp 30-32) is worth a read.

It covers things such as:

• does your business fit on Twitter
• who to follow
• Twitter is a publishing tool - be ready for the implications

How and Why to Launch a Business Presence on Twitter - CIO.com - Business Technology Leadership - 12 March 09

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If businesses are thinking more about using this type of messaging system for internal purposes Yammer offers a more private option.

How to make your email messages stand out in the crowd

Some great tips in the Xobni blog for better subject lines in email messages. The article looks at how you can make your subject lines more relevant and searchable, and the benefit to organisations in categorising messages.

Looking from a more self-centred view, some of these tips will really help your messages get more attention in other people's inboxes.
Tips include:

• Whole of the main message in the subject line
• Using acronyms to categorise
• Make it searchable
• Make it relevant
  

Re: Fwd: Your Subject Line Stinks - 4 Subject Line Tips - Xobni blog

Updating Libx toolbar

With the release of Firefox 3.5 some updates to Libx toolbars needed to be made. Libx automatically created a new testing revision, but when I tested the Bond Edition there were some problems with Central Search syntax. It turns out that all the databases within Bond's CS setup needed to be listed.

How to get a list on a weekend from home? I went to Bond's CS search page where users can select databases to be searched. Then, viewed page source and did a "Find in page" for "checkbox". It was then simple to find next and look at the value for each checkbox and copy them to the Libx configuration.

The new version of Bond University Library's Libx toolbar is now released and users can grab it by finding updates for Firefox add-ins in the usual fashion. Or wait until FF checks automatically for you.

Connections are critical in business adoption of social media

 

Rob Paterson writes over at the FASTforward blog about what the new organisations will look like after adoption of social media. He reports on evidence presented by Valdis and includes this statement.

“The numbers required for the core are modest. A core of 8 will get you an inner ring of 4,000. A core of 34 will get you an inner ring of 1,300,000. 89 will get you 62,000,000.”

Maybe critical mass is smaller than we think. Will we start targeting those we want to be in our core of 8?

Adoption of Social Media - It’s the Connections!
Rob Paterson
Tue, 23 Jun 2009 11:40:08 GMT

Notes from a convalescent

I'm currently laid up, recovering from a foot operation. I have found Facebook to be a welcome distraction over the last 24 hours. I'm not it  a lot of pain, but if my leg is not horizontal then the foot starts throbbing horribly. Having a laptop and wifi at home has allowed me to keep myself entertained playing Scramble and Scrabble with folks I've never met. Social networking therapy!