8 July 2009

How and Why a Business Presence on Twitter

Needing a good overview of how and why business can use Twitter to engage with customers? This article in CIO magazine (print version dated Jun/July 2009 1328-4045, pp 30-32) is worth a read.

It covers things such as:
  • does your business fit on Twitter
  • who to follow
  • Twitter is a publishing tool - be ready for the implications

How and Why to Launch a Business Presence on Twitter - CIO.com - Business Technology Leadership - 12 March 09

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If businesses are thinking more about using this type of messaging system for internal purposes Yammer offers a more private option.