27 June 2009

Connections are critical in business adoption of social media


Rob Paterson writes over at the FASTforward blog about what the new organisations will look like after adoption of social media. He reports on evidence presented by Valdis and includes this statement.

“The numbers required for the core are modest. A core of 8 will get you an inner ring of 4,000. A core of 34 will get you an inner ring of 1,300,000. 89 will get you 62,000,000.”

Maybe critical mass is smaller than we think. Will we start targeting those we want to be in our core of 8?

Adoption of Social Media - It’s the Connections!
Rob Paterson
Tue, 23 Jun 2009 11:40:08 GMT